…activists in the Northern California town of McCloud are claiming victory in a six-year battle to block Nestle Waters North America from erecting a water bottling plant at the site of an old mill in the once-prosperous logging town. Nestle announced on September 10 that it is bagging the proposal.
It plans to open another bottling plant—albeit a much smaller one, cranking out of 50 million gallons of bottled water a year—in Sacramento instead. Still, it does seem possible that activists are succeeding to sway public opinion when it comes to buying bottled water. Nestle and other sellers of bottled water are seeing demand for bottled water fall for the first time in what the Wall Street Journal calls “a decade of blockbuster growth.”