Will Big Business Save the Earth?

Posted by Trish Riley, December 6, 2009

The answer is Yes. While individuals are certainly making a difference in their energy consumption, water and waste habits, the real changes will come from the larger scale of business. And, luckily, businesses are getting it more quickly than individuals are, thanks to the voices and buying habits of those who can see the big picture of our environment.

The embrace of environmental concerns by chief executives has accelerated recently for several reasons. Lower consumption of environmental resources saves money in the short run. Maintaining sustainable resource levels and not polluting saves money in the long run. And a clean image — one attained by, say, avoiding oil spills and other environmental disasters — reduces criticism from employees, consumers and government.

via Op-Ed Contributor – Will Big Business Save the Earth? – NYTimes.com.

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