The Hard Sell on Salt – New York Times

Posted by Henry Taksier, May 30, 2010

Government health experts estimate that deep cuts in salt consumption could save 150,000 lives a year.

But the industry is working overtly and behind the scenes to fend off these attacks, using a shifting set of tactics that have defeated similar efforts for 30 years, records and interviews show. Industry insiders call the strategy “delay and divert” and say companies have a powerful incentive to fight back: they crave salt as a low-cost way to create tastes and textures. Doing without it risks losing customers, and replacing it with more expensive ingredients risks losing profits.

via The Hard Sell on Salt – New York Times

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