Bill McKibben: Want to Light up a Movement? Think Art, Engage the Heart

Posted by Trish Riley, July 7, 2010

Right now the left brain really isn’t doing the trick. We’ve known about climate change for 20 years—known that it’s the greatest threat humans have ever had to deal with. And so far we’ve done…nothing.

Environmentalists have believed that the scientific facts— unimpeachable, and unbearable—would be enough to force action. They’ve believed fervently in statistic, in bar graphs, in pie charts, in white papers, in executive summaries, in closed-door briefings. It’s all noble, but it’s meant that we never managed to build a movement around global warming. You don’t build movements with bar graphs.

via Bill McKibben: Want to Light up a Movement? Think Art, Engage the Heart.