What does it take to get us to push our world into a healthier future? We’ve been trying to figure this out for our Conservation Challenge. I still believe that awareness is the first step. Thanks to Ken McMurry for passing this along:
“Which psychological hurdles are standing in the way of improved energy efficiency in this country? Researchers are coming up with some compelling answers—and innovative strategies.
FOR SEVERAL MONTHS NOW, Janet Swim has set aside one day a week when she doesn’t drive her car to the office, cutting her emissions from personal transportation by about 20 percent during the work week. “I realize now that I should tell more people about what I’m doing,” she says. “That could encourage others to do the same.”