‘Natural’ and ‘all natural’ mean injected with as much as 15 percent by weight salt and water — the consumer gets to pay the same per pound for that as for the rest of the chicken. That’s the position of Pilgrim’s Pride and Tyson. The USDA is reviewing labeling guidelines with an eye to making it clearer to the purchaser what they are buying when they purchase chicken labeled ‘natural’ or ‘all natural,’ http://www.google.com/hostednews/ap/article/ALeqM5i90vasCLs4qBaTXZY6eVjZNV0h5QD9H993EG0.
Gary Rhodes, a spokesman for Pilgrim’s Pride, said the company simply wanted to offer its customers a choice.
“We offer both 100 percent natural enhanced and non-enhanced fresh chicken,” Rhodes said. “It really depends on what the customer wants. It’s all about choice.”
But Bill Mattos, president of the California Poultry Federation, argued that current labeling rules leave consumers confused. He said the industry needs to work harder at being clear about its products.