The European Union has adopted a different standard to evaluate chemicals. It is more of a precautionary approach, and goes by the acronym REACH. Simply, the burden of showing a chemical is safe has shifted from the regulator to the producer. As a result citizens there know more about the air they breathe, the food they eat and the water they drink. People in the industry also told me this precautionary stance has not affected companies’ bottom lines. Besides the cost saving in waste disposal, experts seemed confident the precautionary principle would spark innovation, create fewer hazardous chemicals and allow companies to remain as profitable as ever.