Report: 95% of ‘green’ products not green

Posted by Trish Riley, November 29, 2010

More than 95 percent of consumer products marketed as “green,” including all toys surveyed, make misleading or inaccurate claims, a report to be released today says.

The number of products claiming to be green increased 73 percent since 2009, according to a survey by TerraChoice, an Ottawa-based marketing firm owned mostly by Underwriters Laboratories of Canada. The UL network does independent product-testing and certification.

“The biggest sin is making claims without any proof,” said Scot Case of UL Environment, adding that companies want consumers to “just trust them.” The report finds “vagueness” is the second-leading problem (a shampoo claimed it was “Mother Earth approved”) in “greenwashing” – a term that refers to misleading green claims.

via Report: 95% of ‘green’ products not green.

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