The green factor : BusinessJournalism.org Reynolds Center for Business Journalism

Posted by Trish Riley, March 13, 2012

Trish Riley began covering environmental business stories more than a decade ago when “green” at most publications meant dollars not the environment. She wrote about contracting opportunities with the Everglades restoration project, energy-efficient architecture and slipped in environmental asides when editors wouldn’t let sustainability take center stage.

“That’s how I managed to do environmental coverage all these years,” she said. “Newspapers didn’t want to frighten readers or alienate advertisers.”

via The green factor : BusinessJournalism.org Reynolds Center for Business Journalism.

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