If you are one of the many of people who believe that Plan A of the way business is managed — aka the status quo — is not working, this is a good day for you. Because I’m happy to announce the launch of the B Team, whose mission is to introduce a Plan B. As one of 14 inaugural members of the B Team, I’ve been inspired by the way that over the last few months — in meetings and on email threads — the co-founders of the team, Richard Branson and Jochen Zeitz, and the other inaugural leaders, have been determined to change the values that drive businesses, to “prioritize people and planet alongside profit” and to move beyond our obsession with quarterly earnings and short-term growth. Plan A — the pursuit of short-term profit at the exclusion of everything else — isn’t working for anyone. It’s not working for businesses’ long-term sustainability, and it’s not working for employees’ well-being. And at a time when so many governments are gridlocked and paralyzed and unable or unwilling to pursue big, bold, far-sighted goals, the private sector has a responsibility and a unique opportunity to become a catalyst for fundamental change.