I attempted to enter Canada on a Tuesday, flying into the small airport at Fort McMurray, Alberta, waiting for my turn to pass through customs.
“What brings you to Fort Mac?” a Canada Border Services Agency official asked. “I’m a journalist,” I said. “I’m here to see the tar sands.” He pointed me to border security. Another official, a tall, clean-shaven man, asked the same question. “I’m here to see the tar sands.” he frowned. “You mean oil sands. We don’t have tar here.”
Up until the 1960s, the common name for Canada’s massive reserves of heavy bitumen mixed with sand was “tar sands.” Now, the phrase is officially considered a colloquialism, with “oil sands” being the accurate name, according to the Canadian Association of Petroleum Producers. But “tar sands” is not really an informal phrase in Canada as much as it is a symbol of your views. If you say tar sands, you’re an environmentalist. If you say tar sands, you’re the enemy.