Outrage Continues at Susan G. Komen’s ‘Frack for the Cure’ Pinkwashing Campaign

Posted by Mike Confino, October 25, 2014

pinkdrillbits

October is Breast Cancer Awareness Month, and in what seems to be getting to be a regular occurrence, it’s bringing unwanted awareness to the activities of Susan G. Komen for the Cure (SGK), the behemoth of breast cancer charities, founded in 1982.

Charges of “pinkwashing“—slapping their pink-ribbon logo on hundreds of items manufactured in their signature hot pink—reached a whole new level earlier this month when a story came out that the foundation had made a deal with Houston-based oilfield services company Baker Hughes to launch a “Doing Our Bit for the Cure” campaign. The centerpiece of the campaign is painting 1,000 fracking drill bits hot pink and packing them with information about breast cancer which presumably the mostly male oilfield workers will devour eagerly. “Baker Hughes supports Susan G. Komen’s Mission to End Breast Cancer Forever,” the campaign website proclaimed.

via Outrage Continues at Susan G. Komen’s ‘Frack for the Cure’ Pinkwashing Campaign » EcoWatch.

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