Advertising is crucial for automakers trying to explain the benefits of electric cars to an often-skeptical public. So what better forum than the advertising mecca that is the Super Bowl?
While teams battle for the National Football League championship during Super Bowl XLIX, BMW will try to catch customers’ attention with an ad for its i3 electric car on Sunday, February 1.
This is BMW’s first Super Bowl ad in four years. Back in 2011, it used a spot during the game to promote its diesel models.