Coke’s growth in the final decades of the twentieth century was literally littered with waste, yet much of this pollution, especially the aluminum and plastic, remained out of sight, tucked away in landfills many citizens never saw. Packaging, however, was just one of the obfuscated problems of perpetual growth. Many other unpleasant by-products of Coca-Cola’s conquest were hidden from view by 2000. Coke’s bottlers, for example, relied on petroleum-guzzling trucks that emitted large quantities of greenhouse gases into the atmosphere. By 2006, over 200,000 Coke trucks puttered around the world, burning millions of gallons of fossil fuels to bring Coke to market. Likewise, for many years Coke’s countless coolers and refrigerators pumped chlorofluorocarbons (CFCs) into the air, contributing to the depletion of the earth’s ozone. All this was done to push a luxury item.