Would Stressing Personal Risk Of Air Pollution Sell More Electric Cars?

Posted by Mike Confino, February 7, 2015

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When it comes to electric cars, buyers are often interested in two types of green.

The lower environmental impact of a zero-emission vehicle, and the potential to save cash by eliminating gasoline use are both typically factors that motivate the purchase of an electric car, to varying degrees in different individuals.

It’s also generally assumed that–for the mass market of car buyers–saving money is more important than saving the environment.

That has implications for the way electric cars are marketed, leaving carmakers to contemplate which benefits to emphasize.

via Would Stressing Personal Risk Of Air Pollution Sell More Electric Cars?.

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